Yes our kids love french fries, french toast, and Ratatouie. As they grow older we can look forward to them prefacing curse words with that cute expression “pardon my french”. Well folks, it may be time to add French cereal to the list.
Here we have a marketing project that turns a cereal box into an augmented reality game with 3d virtual object manipulation that is part of Dassault Systemes campaign for the feature film “Arthur and the Revenge of Maltazard“. What’s surprising, is that it actually looks like a really cool game.
At Tech Tech Goose we believe that emerging technology is completely transforming the idea of interface devices in a way that can make computing fully accessible to anyone. Those of you with multi-touch devices and children know that children as young as one or two can use them reasonably well. Sure, we’ll be seeing more and more of these augmented reality marketing gimics, and eventually “ho hum” about it. But for now let’s think of it as the future of the ubiquitious interface or interface as world (take your pick) and imagine a future where our one year olds can trade stocks & start fashion trends online.
So yes, we have existing interfaces that are natural, intuitive, and accessible to children… but interface as cereal box! Now we’re getting somewhere. C’mon people it’s a cereal box! Be wowed. Be proud.
